We have found a great Organic Shampoo that is gentle enough to use everyday if you needed to. After trying numerous shampoos we tried Dr. Shawns and love it. Dr. Shawn is a holistic veterinarian out of Texas and has created this great line of shampoos and he even has an Organic Ear Wash that is also gentle enough to use daily. A lot of my friends are now using it. We like it so much we now sell it on our website for other to enjoys. You can find it at Doggies Unlimited.